Professional Fandom Is Coming for LinkedIn
LinkedIn is trying to become the trust layer of the creator economy. There was a time, not all that long ago, when LinkedIn was where people went to announce a promotion at work, l...
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Nostalgia IP Now Has to Recruit Two Generations at Once
And those two generations don’t usually want the same thing. The Teletubbies opening a retail store in China sounds like a strange sentence. It’s also a genuinely usefu...
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Hollywood’s Scariest Competition Is a Creator With a Camera
I’ve always believed horror fans are better talent scouts than Hollywood executives. We feel it before the market does. There’s something about a shaky hallway, a badly...
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Franchises Don’t Live at the Cinema Anymore
What Toy Story and Supergirl tell us about where fandom actually happens Toy Story 5 beat Supergirl at the box office, but there’s something interesting happenong behind the ...
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Why Non-Gamers Are Still Shaped by Gaming Culture
You don’t have to play games to be influenced by gaming culture. In fact, many people who are influenced by it don’t identify as gamers at all. They might never pick up a contr...
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Followers Are Not Fans. Views Are Not Loyalty. Reach Is Not Belonging.
Creators can be shortcuts to attention… but is that enough? For years, brands, platforms and entertainment properties have treated creators as quick access to attention. The ...
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The Premium-isation of Childhood
Toys Are Splitting Into Play vs Display Walk into toy culture right now and you can feel the split. On one side: toys as play. Shared, noisy, messy, social. Built to be handled, dr...
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Why fans can become the harshest critics
The opposite of fandom is not negativity. It’s indifference. Most of the loudest criticism doesn’t come from people who do not care. It comes from people who care so much t...
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The Niche Sport Boom
Pickleball, competitive tag, slap fights… Why small sports are building the smartest fandoms Something’s happening in sport that a traditional big league mindset doesn’t ...
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Culture Marketing Is a Marathon, Not a Quick Win
Cultural relevance is something you earn and compound There is often a rush to create and to entr fandom spaces, and that is counterintuitive to how fandoms work. Picture it…...
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