Professional Fandom Is Coming for LinkedIn
LinkedIn is trying to become the trust layer of the creator economy. There was a time, not all that long ago, when LinkedIn was where people went to announce a promotion at work, l...
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Nostalgia IP Now Has to Recruit Two Generations at Once
And those two generations don’t usually want the same thing. The Teletubbies opening a retail store in China sounds like a strange sentence. It’s also a genuinely usefu...
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Hollywood’s Scariest Competition Is a Creator With a Camera
I’ve always believed horror fans are better talent scouts than Hollywood executives. We feel it before the market does. There’s something about a shaky hallway, a badly...
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Lando, Lewis and the Rise of the Athlete-CEO
From Endorsement Deals to Community Empires Silverstone this year showed once again, that modern sports fandom isn’t just built around teams, championships and results. It is...
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The Official Game Is Dead. Long Live the Ecosystem.
Why fragmentation is the future of sports engagement For thirty years, football gaming had one cultural front door….You played FIFA. The game, the ritual, the annual argument...
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