Lando, Lewis and the Rise of the Athlete-CEO
From Endorsement Deals to Community Empires Silverstone this year showed once again, that modern sports fandom isn’t just built around teams, championships and results. It is...
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Why Fandom Is the Most Powerful Force in Modern Culture, and Why I’ve Built My Career Around It
By Calvin Innes | Fandom and Pop Culture Creative Strategist There’s a moment that happens at every keynote, every workshop, and pretty much every brand strategy session I ru...
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