Professional Fandom Is Coming for LinkedIn
LinkedIn is trying to become the trust layer of the creator economy. There was a time, not all that long ago, when LinkedIn was where people went to announce a promotion at work, l...
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Nostalgia IP Now Has to Recruit Two Generations at Once
And those two generations don’t usually want the same thing. The Teletubbies opening a retail store in China sounds like a strange sentence. It’s also a genuinely usefu...
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Hollywood’s Scariest Competition Is a Creator With a Camera
I’ve always believed horror fans are better talent scouts than Hollywood executives. We feel it before the market does. There’s something about a shaky hallway, a badly...
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Franchises Don’t Live at the Cinema Anymore
What Toy Story and Supergirl tell us about where fandom actually happens Toy Story 5 beat Supergirl at the box office, but there’s something interesting happenong behind the ...
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Lando, Lewis and the Rise of the Athlete-CEO
From Endorsement Deals to Community Empires Silverstone this year showed once again, that modern sports fandom isn’t just built around teams, championships and results. It is...
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