Professional Fandom Is Coming for LinkedIn
LinkedIn is trying to become the trust layer of the creator economy. There was a time, not all that long ago, when LinkedIn was where people went to announce a promotion at work, l...
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Hollywood’s Scariest Competition Is a Creator With a Camera
I’ve always believed horror fans are better talent scouts than Hollywood executives. We feel it before the market does. There’s something about a shaky hallway, a badly...
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Franchises Don’t Live at the Cinema Anymore
What Toy Story and Supergirl tell us about where fandom actually happens Toy Story 5 beat Supergirl at the box office, but there’s something interesting happenong behind the ...
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Lando, Lewis and the Rise of the Athlete-CEO
From Endorsement Deals to Community Empires Silverstone this year showed once again, that modern sports fandom isn’t just built around teams, championships and results. It is...
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The Official Game Is Dead. Long Live the Ecosystem.
Why fragmentation is the future of sports engagement For thirty years, football gaming had one cultural front door….You played FIFA. The game, the ritual, the annual argument...
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Followers Are Not Fans. Views Are Not Loyalty. Reach Is Not Belonging.
Creators can be shortcuts to attention… but is that enough? For years, brands, platforms and entertainment properties have treated creators as quick access to attention. The ...
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The Premium-isation of Childhood
Toys Are Splitting Into Play vs Display Walk into toy culture right now and you can feel the split. On one side: toys as play. Shared, noisy, messy, social. Built to be handled, dr...
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Why fans can become the harshest critics
The opposite of fandom is not negativity. It’s indifference. Most of the loudest criticism doesn’t come from people who do not care. It comes from people who care so much t...
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The Niche Sport Boom
Pickleball, competitive tag, slap fights… Why small sports are building the smartest fandoms Something’s happening in sport that a traditional big league mindset doesn’t ...
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Why Fandom Thrives on Friction
Healthy fandom isn’t quiet. It’s alive. One of the most persistent misunderstandings about fandom, especially from brands, platforms, and even some creators, is the belief that...
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