C A L V I N   I N N E S

CONSULTING FOR BRANDS,
AGENCIES
& IP HOLDERS KEYNOTES GLOBAL
KEYNOTE
SPEAKER WORKSHOPS FANDOM
INSIGHTS &
TRAINING FANDOM CREATIVE STRATEGIST Let's Talk Fandom Consultant . Keynote Speaker . Author 300+ Clients . 25+ Years Experience . 70+ Keynote Talks
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Home — 3-about
Who you're working with

I don't just study fandoms.
I come from them.

Sneakerhead, ex-skater & athlete, gamer, lifelong comic book and film nerd, with 25 years running creative and strategy for global brands and agencies. Fandom isn't a research category I picked up. It's how I've moved through the world since long before brands started calling it an opportunity.

That's the difference between studying a community and belonging to one, and it's the difference clients feel in the work I do.

More about me
Home — 4-services
How I help

Three ways to put fandom to work

From strategy to the stage, all built on understanding the audiences everyone wants and almost nobody understands.

Fandom Strategy & Insight

I find where real fandom already exists around your brand, what's driving it, and how to earn a place in it, turned into strategy your team can act on.

Fandom Creative Direction

I make sure the work is fluent in the culture, not just decorated with it. Creative direction that earns respect from the communities it's aimed at.

Speaking & Workshops

Keynotes that change how a room thinks, and workshops that move teams from understanding fan culture to actually applying it.

SEG3, London Keynote talk at SEG3 London 2026. Fandom Psychology - what happens when someone becomes a fan. Golden Drum, Slovenia Keynote talk at The Golen Drum 2025, on the power of fandoms and how brands can access them authentically. Adwards, Latvia Keynote talk at Adwards Festival of Creativity, Latvia. Why fandoms are the most human marketing channel. Popcultr Summit, London Keynote talk at London ComicCon. Stop Chasing Audiences. Start Building Belonging. Indie Summit, Bangkok Keynote talk in Bangkok, Thailand. The Fragmentation Opportunity: Why Smaller Fandoms Mean Bigger Possibilities Holky z Marketingu, Prague Keynote presentation in Prague for Holky z Marketingu. The Power of Passion: Why Fandom Is the Future of Brand Loyalty
Front Page — Book + CTA
The book

I wrote the book on
fandom marketing.

Fandom Power is the playbook for the most loyal, passionate and commercially underestimated audiences on the planet, and how brands earn a place among them.

Part field guide, part manifesto, it's the thinking behind everything I do.

Ready to build a fandom your
competitors can't copy?

Whether you've got a live brief, you're just circling an idea, or you want to explore how a deeper understanding of fandoms could help you, let's talk.

Get in touch →
Keynotes — Testimonials (6-Up, Two Rows of Three)
What People Say

Testimonials

“
Calvin Innes delivered a fantastic limited editions workshop for Dove, bringing a deep understanding of fandom, community behaviour and cultural participation into the heart of the strategy process. Calvin combined sharp strategic thinking with highly creative provocations. The workshop was interactive, energising and commercially useful.
Alissa MartensDove Masterbrand Lead EU, Unilever
“
Listening to Calvin’s talks is a pleasure, informative and inspiring in equal measure. His industry experience, the breadth of campaigns he’s delivered, and his deep understanding of communities make for an ideal combination, all brought to life through an engaging and personable delivery.
Jan SudaMedia & Creative Strategist
“
Calvin Innes was a speaker at our Indie Summit 2026. Not only did he deliver a fantastic talk but tailoring it to our specific global indie agency audience made it one of the most interesting sessions of the day!
Indie Summit 2026thenetworkone
“
Calvin Innes delivered one of the standout talks at Golden Drum. With exceptional stage presence, powerful cultural insight, and compelling real-world examples, Calvin captivated the audience from start to finish. A truly inspiring session that challenged the way we think about brands, communities, and the future of influence.
The Golden DrumInternational Festival of Creativity
“
Calvin Innes knows what he is talking about. His knowledge of what makes fans tick, and how brands can interact with them is second to none. His presentations bring this across in a way that is insightful, entertaining and thought provoking.
Erik LondreCEO & Founder at Karta
“
Speaking at the Holky z Marketingu Conference in Prague, Calvin didn’t just give us facts and data; he left us with a ton of inspiring ideas, which is exactly what makes a speaker great.
Nicole KarráováHolky z Marketingu
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