Why Fandom Is a Long Game
Fandom moves slowly. Strategy often doesn’t. There’s a mismatch between how fandom works and how most organisations are set up to operate. A lot of frustration comes from the f...
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The Rise of the Explainer Fan
Most fans don’t start at the beginning… They start with someone explaining why it matters. That shift is subtle, but it’s one of the most important changes happening in f...
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Important Fandom Signals
The most important fandom signals don’t show up in traditional metrics. For a long time, growth has been assessed through a familiar lens: views, reach, impressions, engagement r...
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