Professional Fandom Is Coming for LinkedIn
LinkedIn is trying to become the trust layer of the creator economy. There was a time, not all that long ago, when LinkedIn was where
14 August 2026
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C A L V I N I N N E S
Insights & Analysis
Fandom, Culture & Brand Strategy Insights
Regular analysis on fandom marketing, fan psychology, and culture marketing. How fan communities actually behave, where brands get it wrong, and what genuine cultural relevance looks like in practice. Written from inside the fandoms, not just observing them from a research deck.
Fandom MarketingFan PsychologyCulture MarketingCommunity StrategyBrand LoyaltyPop Culture
Nostalgia IP Now Has to Recruit Two Generations at Once
And those two generations don’t usually want the same thing. The Teletubbies opening a retail store in China sounds like a strange sentence. It’s also
6 August 2026
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Hollywood’s Scariest Competition Is a Creator With a Camera
I’ve always believed horror fans are better talent scouts than Hollywood executives. We feel it before the market does. There’s something about a shaky hallway,
20 July 2026
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Franchises Don’t Live at the Cinema Anymore
What Toy Story and Supergirl tell us about where fandom actually happens Toy Story 5 beat Supergirl at the box office, but there’s something interesting
14 July 2026
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Lando, Lewis and the Rise of the Athlete-CEO
From Endorsement Deals to Community Empires Silverstone this year showed once again, that modern sports fandom isn’t just built around teams, championships and results. It
10 July 2026
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The Official Game Is Dead. Long Live the Ecosystem.
Why fragmentation is the future of sports engagement For thirty years, football gaming had one cultural front door….You played FIFA. The game, the ritual, the
9 June 2026
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Why Non-Gamers Are Still Shaped by Gaming Culture
You don’t have to play games to be influenced by gaming culture. In fact, many people who are influenced by it don’t identify as gamers
2 June 2026
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Followers Are Not Fans. Views Are Not Loyalty. Reach Is Not Belonging.
Creators can be shortcuts to attention… but is that enough? For years, brands, platforms and entertainment properties have treated creators as quick access to attention.
27 May 2026
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The Premium-isation of Childhood
Toys Are Splitting Into Play vs Display Walk into toy culture right now and you can feel the split. On one side: toys as play.
23 May 2026
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