Franchises Don’t Live at the Cinema Anymore
What Toy Story and Supergirl tell us about where fandom actually happens Toy Story 5 beat Supergirl at the box office, but there’s something interesting
14 July 2026
No Comments
C A L V I N I N N E S
Insights & Analysis
Fandom, Culture & Brand Strategy Insights
Regular analysis on fandom marketing, fan psychology, and culture marketing. How fan communities actually behave, where brands get it wrong, and what genuine cultural relevance looks like in practice. Written from inside the fandoms, not just observing them from a research deck.
Fandom MarketingFan PsychologyCulture MarketingCommunity StrategyBrand LoyaltyPop Culture
Lando, Lewis and the Rise of the Athlete-CEO
From Endorsement Deals to Community Empires Silverstone this year showed once again, that modern sports fandom isn’t just built around teams, championships and results. It
10 July 2026
No Comments
The Official Game Is Dead. Long Live the Ecosystem.
Why fragmentation is the future of sports engagement For thirty years, football gaming had one cultural front door….You played FIFA. The game, the ritual, the
9 June 2026
No Comments
Why Non-Gamers Are Still Shaped by Gaming Culture
You don’t have to play games to be influenced by gaming culture. In fact, many people who are influenced by it don’t identify as gamers
2 June 2026
No Comments
Followers Are Not Fans. Views Are Not Loyalty. Reach Is Not Belonging.
Creators can be shortcuts to attention… but is that enough? For years, brands, platforms and entertainment properties have treated creators as quick access to attention.
27 May 2026
No Comments
The Premium-isation of Childhood
Toys Are Splitting Into Play vs Display Walk into toy culture right now and you can feel the split. On one side: toys as play.
23 May 2026
No Comments
Why fans can become the harshest critics
The opposite of fandom is not negativity. It’s indifference. Most of the loudest criticism doesn’t come from people who do not care. It comes from
23 May 2026
No Comments
The Niche Sport Boom
Pickleball, competitive tag, slap fights… Why small sports are building the smartest fandoms Something’s happening in sport that a traditional big league mindset doesn’t fully
21 May 2026
No Comments
Why Fandom Thrives on Friction
Healthy fandom isn’t quiet. It’s alive. One of the most persistent misunderstandings about fandom, especially from brands, platforms, and even some creators, is the belief
21 May 2026
No Comments