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The Fandom Credibility Score | Calvin Innes

Free diagnostic

The Fandom
Credibility Score

Fifteen questions that tell you whether fans will take your brand seriously, or clock you as a tourist.

15Questions
4Minutes
0Email needed

Built from the audit I run with brands, agencies and IP holders. You get your score, your weakest pillar and three specific fixes, straight away.

Your fandom credibility score

0 out of 45

Where you stand

Five things fans judge you on.

Your weakest pillar is where the damage comes from. It is marked in red.

Your fix list

Do these three before anything goes live.

Pulled from your lowest scoring answers.

Keep the results

Take this away with you.

Download your score, your pillar breakdown and your fix list as a PDF, or send it to me and we can talk it through.

Start a conversation

Send me your score and let's talk.

I will get your full results, your weakest pillar and your answers, so the first thing I say to you is already specific to your situation. No pitch, just a straight read on where you stand.

Your results go straight to me. I reply personally, usually within 24 hours.

Calvin Innes is a fandom and pop culture creative strategist. Twenty five years, three hundred plus clients, seventy plus keynotes. Fandom work for Sony, HBO, Paramount, Pokémon, Xbox, Adidas, Dove and Bandai Namco, and the author of Fandom Power: Marketing in the Age of Nerd Culture.

Calvin Innes · hey@calvininnes.com · calvininnes.com