C A L V I N I N N E S
Calvin Innes - Fandom & Pop Culture Creative Strategist
Lived, Not Learned
Two decades as a creative director and strategist, plus a lifetime as a sneakerhead, ex-skater, gamer, film geek and comic book nerd, means I understand these communities from the inside out.
Strategy & Creative
I don't hand you an insight and leave you with it. With 20+ years running creative and strategy across major agency groups and independents, I bridge the gap between cultural understanding and work that actually gets made.
The Room Changes
Whether it's a keynote, a TEDx stage, or a workshop with your team, people leave thinking differently. Not just about fandom, but about loyalty, community, and what it really means to earn an audience.
Built For This Moment
Culture is fragmenting. Niches are getting smaller and communities more intense. That's not a problem, it's an opportunity. For the brands and organisations willing to go deeper, the rewards are unlike anything mass marketing ever produced.
Ready to talk? Whether you're looking for a keynote speaker, a strategic consultant, or a workshop for your team, get in touch.
About Calvin Innes
I'm a Fandom and Pop Culture Creative Strategist, which is a role that always needs some explaining. I help brands, agencies, and organisations understand the most loyal, passionate, and commercially underestimated audiences on the planet.
My career started in design, moved through creative direction, and spent nearly a decade running my own agency. Over 20-plus years working with major agency groups and independents, as both CD and strategist, which is an odd combination that turned out to be exactly the right one. I kept noticing the same gap: briefs asking for culture and community marketing, and very few people who knew how to deliver it properly.
Turns out the reason I could see the gap was the same reason I could fill it. I'm a sneakerhead, an ex-skater, a comic book nerd. Pop culture and fandom aren't research areas for me, they're just how I move through the world. That, combined with two decades of real creative and strategic experience, is what makes the work land differently.
Today I consult with brands and agencies on fandom and culture strategy, speak at conferences and corporate events, including at Cannes, Golden Drum and a TEDx, and run workshops for teams who want to move from understanding fan culture to actually applying it.
The organisations I work with span global brands, independent agencies, broadcasters, entertainment companies, and leadership teams across sectors. What they have in common is a genuine desire to understand why people connect so fiercely with the things they love, and how to be worthy of that connection.