C A L V I N I N N E S
Fandom Workshops
A keynote changes how a room thinks for an afternoon. A workshop changes how a team works for good. I run practical, hands-on workshops that take teams from understanding fandom to actually applying it. No theory you have to translate later. We work through your real challenges, your audience, your category, your brand, and you leave with frameworks, language and a way of seeing your audience that sticks long after the session ends. This is the same thinking I bring to global brands like Unilever, HBO and Mini, built into a format your team owns rather than rents.
Why teams bring me in
Most teams already sense that their audience has become a community. What they're missing is a shared way to talk about it and act on it. Without that, every strategy conversation starts from zero, fandom gets treated as a buzzword, and good instincts never turn into decisions. A workshop fixes that. It gives everyone in the room the same language, the same lens, and the same set of tools, so the thinking continues in the meetings you're not in.
What we actually do
Every session is built around your brief, never an off-the-shelf format. Depending on what you need, we might: Map the fandom that already exists around your brand or category, and find the openings most teams walk straight past. Pull apart real examples, from streetwear drops in Tokyo to gaming communities across Europe to sports culture in Latin America, and work out what makes them land, then apply the same logic to your world. Pressure-test an idea or campaign you're working on right now against how the community would actually receive it. Build a shared playbook your team can keep using, so fandom thinking becomes a habit rather than a one-off.
What you walk away with
A team that sees your audience completely differently, and agrees on what they're looking at. A shared language for fandom that makes future strategy conversations faster and sharper. Practical tools for spotting and acting on fandom around your brand. And momentum on a real challenge, because we work on yours, not a hypothetical. Calvin brought a deep understanding of fandom, community behaviour and cultural participation into the heart of the strategy process.- Alissa Martens, Dove/Unilever
Who's it for?
In-house brand and marketing teams who want to build fandom capability instead of outsourcing it every time. Agencies levelling up their cultural and community fluency so it shows up in the work. Leadership teams who need everyone seeing the audience the same way before a big bet.
Workshop Formats
Half-day intensives, full-day deep dives, or a short series for teams who want to build the capability properly over time. In person works best for the energy of it, but I run sessions remotely for global teams too. We'll shape the right format around your goals on a quick call. Let's design a workshop for your team.